Quarterly Review: The Value of Core Values

Quarterly Review: The Value of Core Values
Issue 2 // 1st Quarter // 2013 Category:Purpose By: The TwoTen Team

In her new book, The Value of Core Values: Five Keys to Success through Values-Centered Leadership, Lisa Huetteman challenges business leaders to resurrect the morals and values that have been the foundation of sound business management for generations.

by: Lisa Huetteman

Greed, corporate corruption and employee back-stabbing have all tarnished the principle of the Golden Rule. Lisa draws upon her background in corporate America working for Fortune 500 companies and in managing her own company in addition to providing in-depth accounts from several business owners in various industries to demonstrate how the implementation of core values into your company culture will affect every area of your business.

Real-world examples are recounted by business owners who have not only defined core values for their companies but embraced and “owned” these values and made them part of their company culture. Lisa explains how adopting core values will give you a basis for the decision making processes as well as assist you in the implementation of the vision for your business. Decisions based on firmly established core values and strong company culture may not always be popular and may not always be profitable in the short term, but they will always be the best decision for your business in the long term.

If you are looking for ways to bolster the culture in your business or to implement core values for the first time, this book will be a great resource.

The TwoTen Team

By: The TwoTen Team

The TwoTen team is passionate and energetic about fulfilling our mission and vision. We relentlessly invest our time, resources, and skills to producing a product of excellence and connecting with our community.

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